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SWMS Tech Edit Spotlight: Product Launches - with BONUS Content!

Planning a launch? The client expects big things. Probably too big. With a bit of imagination, you can deliver good results even when the usual suspects take a pass, but what constitutes success in today's media environment?

We heard from:  
  • Fritz Nelson -  TechWeb
  • Dylan Tweney - Wired.com
  • Charles Cooper  - CBSNews.com
  • David Spark  - Spark Media Solutions
  • Colin Crook  - Voce Communications
  • Leigh Anne Varney  - veteran indie PR pro
 
 
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SWMS Analysis: Chasing Facebook Places

Sure as you're born, Facebook Places will come up in that meeting or conference call later today. You'll need to be cogent. What's your method?

For what it's worth, here's ours:

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SWMS Analysis: Twitter Analysis Our Way

It's easy to follow an influencer on Twitter. But don't stop there. Who provides the biggest audience when others reply to that influencer or re-Tweet their material? Even better is to know who a given influencer replies to. That could lead you to entirely new influencers.

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SWMS Alert: Twitter Lists Change Everything

Twitter lists are about to redefine influence in the eyes of the media-minded.

Journalists, bloggers, and analysts have begun publishing lists of their favorite Twitterers. The more lists these Twitterers make, the higher their influence.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Fri, 2014-10-24 07:04

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed... Read more

Tue, 2014-10-21 08:05

Though he is damn near synonymous with data journalism, Nate Silver is still having a hard time launching FiveThirtyEight at ESPN.... Read more

Thu, 2014-10-09 06:14

... and the headline ended with ...That May Surprise You. A great click-bait technique. Well, the things didn't surprise us and they won't surprise... Read more

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