Planning a launch? The client expects big things. Probably too big. With a bit of imagination, you can deliver good results even when the usual suspects take a pass, but what constitutes success in today's media environment?
- Fritz Nelson - TechWeb
- Dylan Tweney - Wired.com
- Charles Cooper - CBSNews.com
- David Spark - Spark Media Solutions
- Colin Crook - Voce Communications
- Leigh Anne Varney - veteran indie PR pro
It's easy to follow an influencer on Twitter. But don't stop there. Who provides the biggest audience when others reply to that influencer or re-Tweet their material? Even better is to know who a given influencer replies to. That could lead you to entirely new influencers.