Planning a launch? The client expects big things. Probably too big. With a bit of imagination, you can deliver good results even when the usual suspects take a pass, but what constitutes success in today's media environment?
- Fritz Nelson - TechWeb
- Dylan Tweney - Wired.com
- Charles Cooper - CBSNews.com
- David Spark - Spark Media Solutions
- Colin Crook - Voce Communications
- Leigh Anne Varney - veteran indie PR pro
Analytics-driven listening tools aren’t new. Biz360 was out there ten years ago. So was Cymfony. These tools are truly one of those decade-long overnight-success stories.
Is the media turning a deaf ear to your supplications? The hell with 'em -- do it yourself. Our year begins with a 2010 update on search engine optimization with SEO-PR co-founder Greg Jarboe, himself a longtime veteran of the PR business. Google's new algorithms are but one change you'll need to know about. Look for many more hands-on workshops from SWMS as the new year unfolds.
You know video is hot and getting hotter. But if you're in b-to-b, you're in a different game. Special guest David Strom demonstrates how online software demos have changed how companies like Symantec and Altiris get the word out. Also on the agenda: how best to get that tech video distributed far and wide... and a deep-dive on tools to help measure video success.