tools

SWMS Tech Edit Spotlight on Social Search Tools

In the era of social media, search is more than just Google and Bing.

Explore the world of social-specific search tools -- Social Mention, ArchivedBook, Blekko and more -- with illustrated step-by-step walkthroughs on how these tools can help PR pros spot trends and opportunities.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Tech Edit Spotlight: Product Launches - with BONUS Content!

Planning a launch? The client expects big things. Probably too big. With a bit of imagination, you can deliver good results even when the usual suspects take a pass, but what constitutes success in today's media environment?

We heard from:  
  • Fritz Nelson -  TechWeb
  • Dylan Tweney - Wired.com
  • Charles Cooper  - CBSNews.com
  • David Spark  - Spark Media Solutions
  • Colin Crook  - Voce Communications
  • Leigh Anne Varney  - veteran indie PR pro
 
 
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SWMS Tech Edit Spotlight: Social Media Measurement Tools

Analytics-driven listening tools aren’t new. Biz360 was out there ten years ago. So was Cymfony. These tools are truly one of those decade-long overnight-success stories.

SWMS analyzed a handful of tools and discovered that they are the sound of one hand clapping. To get full value from the time and money invested, you really need to pay extra for a human analyst to (a) help you make sense of the data, and (b) set objectives that deliver you the results you want.
 
We also illustrate another pitfall: how to avoid building silos that prevent a company from collaborating across departments.
 

Are SMM tools worth it?

Yes, they are... if managed properly

 

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SWMS Editorial Teleconference - Tech Edit Spotlight on SEO, with special guest Greg Jarboe

Is the media turning a deaf ear to your supplications? The hell with 'em -- do it yourself. Our year begins with a 2010 update on search engine optimization with SEO-PR co-founder Greg Jarboe, himself a longtime veteran of the PR business. Google's new algorithms are but one change you'll need to know about. Look for many more hands-on workshops from SWMS as the new year unfolds. 

 
Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Editorial Teleconference - Video Tools Workshop with David Strom

SWMS Tool Workshop: Video, measurement
with special guest presenter David Strom

 

You know video is hot and getting hotter. But if you're in b-to-b, you're in a different game. Special guest David Strom demonstrates how online software demos have changed how companies like Symantec and Altiris get the word out. Also on the agenda: how best to get that tech video distributed far and wide... and a deep-dive on tools to help measure video success. 

 

 

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Alert: Twitter Lists Change Everything

Twitter lists are about to redefine influence in the eyes of the media-minded.

Journalists, bloggers, and analysts have begun publishing lists of their favorite Twitterers. The more lists these Twitterers make, the higher their influence.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Fri, 2014-10-24 07:04

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed... Read more

Tue, 2014-10-21 08:05

Though he is damn near synonymous with data journalism, Nate Silver is still having a hard time launching FiveThirtyEight at ESPN.... Read more

Thu, 2014-10-09 06:14

... and the headline ended with ...That May Surprise You. A great click-bait technique. Well, the things didn't surprise us and they won't surprise... Read more

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