TechCrunch

SWMSTweet: The BrainYard, TechWeb on the iPad, the Economist, and more

Here's what you might have missed on @SWMSTweet last week....

  • The Brainyard & social business
  • TechWeb iPad app update from @dberlind
  • Tips on pitching the Economist
  • & more
Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Profile: Leena Rao, reporter, TechCrunch

Even after its acquisition by AOL, TechCrunch continues on as a must-pitch title for PR.

Leena Rao takes us inside TechCrunch's editorial process, describing her role in the edit mix. She also discuss which startups matter to her and what makes them newsworthy.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Profile: Jason Kincaid, reporter, TechCrunch

He's still a sought-after Silicon Valley reporter who can write about whatever he wants. Do you have a first-name basis with Jason... or with any other TechCrunch reporter? If so, consider yourself lucky. Here is your chance to build one with Jason, who has agreed to take us backstage at TC to describe how edit decisions are made, and how tech PR best works with him and his colleagues.

Webinar and audio playback files now available:

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Strategic: Behind TechCrunch TV

TechCrunch TV creative director Paul Carr is braced for the barbs. He co-hosts a TCTV show preemptively named "Too Long, Didn't Watch." He responds swiftly to viewer criticisms. In this Apr. 25 blog post, Carr concedes that "from a technical standpoint, I have absolutely no idea what I'm doing: I'm a content person, not a broadcasting or technology person -- so I've been busily surrounding myself with people who have been doing that stuff for years." 

 

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

"What Works?" Tips and Highlights from the first half of 2010

As we reach the midway point of 2010, we thought we'd do something new: replay for you the most important takeaways from the 2010 SWMS editorial teleconferences so far. Hear the audio selections in which leading reporters, editors and bloggers dispense wisdom beyond the usual cliché “Don’t call… email.” We found four consistent themes throughout the first six months of the year: data, SEO, context, and conte

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Thu, 2014-08-14 18:31

Like you, we saw a crapload of recent keystrokes dedicated to Robin Williams. Not that he didn't deserve it, of course. Here's... Read more

Mon, 2014-08-04 06:58

Content marketing mavens are abuzz about an eBook from Lee Odden and Joe Pulizzi.... Read more

Mon, 2014-07-28 19:01

No agency wants to tell the client this. But March PR's Meredith L. Eaton may have found... Read more

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