TechCrunch

SWMS: Jessica E. Lessin, Michael Copeland Fly Their Coops

After eight years as a Wall Street Journal tech reporter, Jessica E. Lessin (Vascellaro) resigned this week to launch her own tech web site. And Wired veteran Michael Copeland is now Andreessen Horowitz's director of content strategy.

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SWMS Tech Edit Spotlight: Contributed Content - Analysis

Part 2 of our Tech Edit Spotlight on Contributed Content

Analysis will include: 

  • More story formats
  • Our complete raw data table, broken down by article title, topic, author, goal and page views/shares
  • Important decision makers you'll want to get to know
Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Profile - Colleen Taylor, TechCrunch

Colleen Taylor's career is hot and may get hotter. Currently she's well into her second year at TechCrunch, or more to the point, TechCrunch TV, on which she appears more than any other TC reporter. Colleen co-hosts CrunchWeek, produces frequent TC Cribs segments, interviews newsmakers backstage at TC Disrupt and occasionally invites vendors to be interviewed on set at TechCrunch TV's San Francisco studios. 

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SWMS: Covering Sexual Harassment Has Proved Challenging for Media Brands

The price of fairness and accuracy is silence on the moral issues.

Remember this when you pitch editors on thought leadership. At least on this subject, opportunity lies in community.

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SWMS Profile: Sarah Perez, reporter, TechCrunch

PR pros simply won't get plainer, more sensible advice than what Sarah Perez is about to give you. It's not spiteful, but she does pose sharp, fundamental questions to PR that deserve thoughtful consideration. She's willing to play, but you need to measure up.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Wed, 2014-08-20 18:39

We don't know much about TrendKite, vendors of PR automation software. But we enjoy the tight, imaginative and no-nonsense writing in its blog. Her... Read more

Thu, 2014-08-14 19:09

Good series ongoing from Christopher Penn at SWMS subscriber SHIFT Communications. Part 3 of the 10-part series is on "The Frankli... Read more

Thu, 2014-08-14 18:59

That's the hed from this piece from the HuffPo. Hat tip to SWMS subscriber The Hoffman Agency.... Read more

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