Instead of you going to DEMO, what if DEMO came to you? That's the idea behind Traction Technology Partners, founded last December by former DEMO producers Erick Schonfeld and Neal Silverman. Theirs is a complicated business model. But it is the right idea in an era where F2F and community are so symbiotic and will only remain so.
So you want to get into TechCrunch. You can pitch beleaguered reporters -- or write the piece yourself. It's easier than you think. Just make senior editor Jon Shieber happy. "The whole thrust of what we want to do is to have people who are very experienced in the industry be able to explain different aspects of the industry, or speak to the community on things that are going on," explains Jon.
The closest the industry has come to a Megan Rose Dickey, so far, is a Kara Swisher -- female, smart and focused on equality and inclusion. Though Kara is of course in a class by herself, Megan may have it on Kara in a couple of important ways. One, Megan is pretty much a full generation younger than Kara, in a business that reveres youth.
You send us lots of rejected contributed content, asking what went wrong. Sometimes we can spot a path forward, but it's heartbreaking to hear that "the client wants it written this way" or "this has already been approved." That's why this week we studied nine sets of contributed content guidelines from top edit targets and packaged what we think is their most valuable advice.
Clouds, smartphones and wearables have transformed the world of financial services. Banks and brokerages battle crowdfunded lenders and robo advisors, using M&A, partnerships, FUD and every other weapon available. “Financial services companies are at the center of the tension between productivity and innovation and security and compliance,” Box CEO Aaron Levie told TechCrunch's Ron Miller.
Even before the Apple Watch arrives, "design" has come to dominate the hive mind. (The latest evidence: this week's 16,628-word New Yorker profile of Apple chief designer Jony Ive.) Wearables, car tech and IoT -- three of today's top tech trends -- all owe themselves to design. Smart VC firms are hiring designers-in-residence. Yet editorially, the rise of design is easy to miss.
If you want to place contributed content, be a myth buster. Search the web and you'll find page after page of headlines with the term "myth busting" (or its one-word or hyphenated variants). Myth busting is big. Forrester uses the term to hawk its webinars. The HuffPo has a standing column about them. Adam Savage and Jamie Hyneman have been busting myths on TV for 12 years; name another show that lasted that long.
For PR, Ron Miller is a godsend -- an earnest, competent enterprise reporter for TechCrunch, a publication that every client covets. "TechCrunch gets pigeonholed in a way that's not necessarily accurate or fair," Ron told us this week. "In some ways it might be because they think of it as the TechCrunch of 2008, 2009 or 2010. It is still that, but it's more than that."