TechCrunch TV

Dreamforce Coverage Deconstructed

San Francisco will uncoil when Dreamforce ends today. Las Vegas can handle 160,000 people. South of Market can't. Salesforce did what it could, renting a cruise ship to house attendees. For our part we learned a lot by studying Dreamforce coverage -- including the nine-step process by which CEO Marc Benioff prepared his keynote speech. Every client should consider using this process as well.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

TechCrunch TV is 'Bullish'

TechCrunch wants your pitches for Bullish, its new weekly TV talk show. Do you dare place your client? It's a tempting prize. The show is featured atop TechCrunch's home page for four hours each Wednesday. TC's social media team heavily promotes the show. Bullish is a great opportunity... said the spider to the fly.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Profile: Jon Orlin, executive producer, TechCrunch TV

TechCrunch TV executive producer Jon Orlin is someone you need to know. TCTV enters its second year this month. It's gaining influence, as its videos are increasingly embedded into TC blog posts. Want a TC exclusive? Prepare your CEO to sit before the cameras. We'll deliver what you need to know.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Profile: Jason Kincaid, reporter, TechCrunch

He's still a sought-after Silicon Valley reporter who can write about whatever he wants. Do you have a first-name basis with Jason... or with any other TechCrunch reporter? If so, consider yourself lucky. Here is your chance to build one with Jason, who has agreed to take us backstage at TC to describe how edit decisions are made, and how tech PR best works with him and his colleagues.

Webinar and audio playback files now available:

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Strategic: Behind TechCrunch TV

TechCrunch TV creative director Paul Carr is braced for the barbs. He co-hosts a TCTV show preemptively named "Too Long, Didn't Watch." He responds swiftly to viewer criticisms. In this Apr. 25 blog post, Carr concedes that "from a technical standpoint, I have absolutely no idea what I'm doing: I'm a content person, not a broadcasting or technology person -- so I've been busily surrounding myself with people who have been doing that stuff for years." 

 

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Mon, 2015-03-09 09:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 05:56

Mark has written about PR several times, with a positive POV. He... Read more

Tue, 2014-10-28 05:03

Our friend Sean Mills at Bite sent us this Twitter conversation begun by Anil Dash and joined by Kevin Ro... Read more

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