storytelling

Bruce Upbin, Forbes

Bruce Upbin, Assistant Managing Editor,
Forbes Magazine
February 2007

 

Bruce appreciates a pitch that has "already thought through the story for Forbes. When the email comes it has character, challenge, obstacles overcome, the drama and the result." If you can add to that "disruption -- clear evidence of how this little company is changing the balance of power against a mighty Cisco or Microsoft or Exxon…our stock and trade is little guy picking on big guy."

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Jeffrey O'Brien, Fortune

Jeffrey O'Brien, senior editor
Fortune Magazine
February 2007

 

"Not a 20-minute conversation with founders, but a commitment." Ideally, he "wanted to get them out of the office." What he got was two full days "just talking about Zillow and real estate entrepreneurs etc.," with a trip to a Seahawks game, family, dinner and drinks included. The corporate PR director "was great … accessible and bright … a sounding board…" and not just for Zillow, but for the real estate market in general.

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Dennis Kneale, Forbes Magazine

Dennis Kneale, Managing Editor
Forbes Magazine
June 2006

 

Show me the money

Obviously, a $5 magazine won't take all of the credit for making anyone smarter or richer. Dennis does believe, however, that Forbes shows the readers "people who got smarter or richer" and offers "enlightenment." The main intention is to inform the reader about wealth and how to get it.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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Thu, 2014-10-09 06:14

... and the headline ended with ...That May Surprise You. A great click-bait technique. Well, the things didn't surprise us and they won't surprise... Read more

Wed, 2014-10-01 12:49

In her biweekly newsletter Snappington Post, our longtime subscriber Cheryl Snapp pointed to a Fast Company article advising job a... Read more

Sun, 2014-08-24 16:07

It's a tabletop tech demo event on Oct. 16 in NY. It starts at 4p exclusively for media, and at 7p opens to the public. Details... Read more

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