storytelling

Cliff Edwards, BusinessWeek

Cliff Edwards
correspondent
BusinessWeek
September 2008 
 
Got a consumer tech story to tell to BusinessWeek? Remember Cliff Edwards. He shares the responsibility for the "Technology & You" column with Stephen Wildstrom and writes frequently for BusinessWeek.com as well.
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SWMS Tech Edit Spotlight on Forbes

 

SWMS Tech Edit Spotlight on Forbes
April 2008
 
Forbes: People and Politics
Ask most people about what makes Forbes and they're likely to say "money." Yes, but even more that that, Forbes is about people and politics. Emeritus types still grace the pages, and remember that Steve Forbes once ran for President. Especially in this election year, take this into account when approaching Forbes, especially on the print side
 

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"How-To's" Dominate Most Popular Articles

Consumer tech coverage dominated while enterprise tech coverage was all but absent from January's "most e-mailed" and "most popular" articles in the WSJ, NYT, Forbes.com, USA Today and News.com, according to SWMS research.

Here's what else we turned up.

* Photo essays ranked as the first, second or third most popular content at News.com on 12 of the 15 weekdays we studied. Examples: Cracking Open the Xbox 360 Elite (Jan. 14, via TechRepublic) and LEDs in Your Contact Lenses? (Jan. 22). Photo essays typically are fun to view and generate more page views than articles.

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Kerry Dolan, Forbes

Kerry Dolan, senior editor
Forbes Magazine
January 2008
 
“First, I have to make sure the competition hasn’t written about the topic in last year. (Competition is defined as BW and Fortune, NY Times and WSJ.) Blogs haven’t entered into the realm of what our editors consider competition... The people reading Forbes, some of them may be reading Seeking Alpha, (but) our take will be different.”
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Victoria Murphy Barret, Forbes

Victoria Murphy Barret, associate editor
Forbes Magazine
June 2007

 

The Beat

Victoria likes to call it "software in Silicon Valley" (with a basic emphasis on enterprise). She writes often in the first- and second-person - a highly voiced style. She averages about 20 articles a year but the total varies by story length and amount of reporting needed. She also writes a regular monthly column that "looks more at start-ups," and you'll also find her frequently on Forbes on Fox.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
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