Getting coverage in USA Today isn't easy -- even for the biggest tech vendors. There are some side doors, however. We explore the publications tech coverage in print and online, its rising presence in social media, and how you can crack the code. Featured: audio clips from a fresh interview with senior editor Jon Swartz and insight from online tech editor Michelle Kessler.
Breaking news must be covered. Trend pieces are discretionary. What motivates the WSJ to write them?
Recent SWMS research shows what made the cut. In a word, impact.
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