slideshows

SWMS Profile: Chris Preimesberger, eWeek

Few reporters are savvier -- and friendlier to PR -- than eWeek's Chris Preimesberger. Join us as we learn how eWeek has reshaped its agenda in the face of shrinking staff and heightened competition, and what Chris's priorities are - specifically storage and Big Data - as we approach the backstretch of 2011.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Profile: Jon Brodkin, senior editor, Network World

Jon Brodkin digs deep on cloud and virtualization and if you're Microsoft or VMware, you already enjoy big coverage. But what about the subtleties of these hot trends? How does a small company break through?

For his Twitter followers, Jon's news sense -- and skepticism -- are legendary. He also has quite a few views about PR.

Audio and webinar playbacks now available.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Profile: Laurianne McLaughlin, online managing editor, CIO.com

Laurianne McLaughlin doesn't write as much as she used to but has gained influence, as home page editor at CIO.com and custodian of the virtualization and cloud computing "drill down" sections.

CIO is a tough nut to crack but less so if you've got some chops in social media and clients who can hook you up with front-line IT pros. Laurianne's biggest job: to differentiate CIO's coverage.

Can you help her?

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Targets: John Dix, Network World

Network World continues to be a must-pitch title for not just networking products, but IT in general. EIC John Dix has spent a half-hour with us to discuss NWW's edit trajectory for Q3 and Q4, as well as the title's contributed content opportunities. He also reveals how his team works with the IDG News Service as IDG continues to centralize its operations.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Research and Insights: Pitching Slideshows

Q: Do you recommend pitching a how-to topic and getting the editor’s buy-in first, or would it be better to have the video already produced and send that way? If a video first runs on a client’s blog, would they still consider it?

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SWMS Research and Insight: A few questions about slide shows, video

 
If a video first runs on a client’s blog, would they still consider it?
Get the buy-in first... that way you might be able to build "middle  ground" into it that pleases the client and also pleases PC World.  If it's not a sales-y video with partisan tone, a publication will run it even though it has appeared on a blog.
Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
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