San Jose Mercury News

SWMS Targets: Mike Cassidy, columnist, San Jose Mercury News

Mike Cassidy is among the last men standing at the venerable San Jose Mercury News. He also endures as a storyteller. Many pay lip service, but few of today’s journalists really know how to make a reader care — truly care — about a person they don’t even know.

Mike’s writing evokes. It speaks. It’s stylish but not self-conscious.
It’s too bad more PR pros aren’t geared to help someone like this. All the potential is right here in these notes. He outlines several pitch approaches he’d consider.

Mike also says he will answer any e-mail addressed specifically to him (i.e. not blasts). Try him on that!

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Pages

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Mon, 2015-03-09 09:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 05:56

Mark has written about PR several times, with a positive POV. He... Read more

Tue, 2014-10-28 05:03

Our friend Sean Mills at Bite sent us this Twitter conversation begun by Anil Dash and joined by Kevin Ro... Read more

Pages