News Corp.

NewFronts Presage Web Video's Future

Says Emarketer: the average American watches 76 minutes of web video each day. In the wake of 33 presentations at the 2015 NewFronts (which ended today), even more reasons to watch web video are on the way. This SWMS analysis can help refine your storytelling and sense of audience.

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SWMS Analysis: Publishers are Software Companies

SWMS Analysis: Publishers are Software Companies
Thursday, August 20, 2009
 
 
Publishers are software companies. We don't often think of them that way. Increasingly we should, because where a publisher's software development goes, editorial opportunity follows.
We know you're busy but consider budgeting time to play with the following:
 

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Analysis: Three Rising WSJ Video Stars

SWMS Analysis: Three Rising WSJ Video Stars
Monday, August 03, 2009
 
You know the video work of WSJ.com's Andy Jordan and AllThingsD's Katie Boehret. What about Lauren Goode, Courtney Banks and Marisa Taylor? Ever pitch them a video idea? Considering their ease on camera and the types of products they review, perhaps you should.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Wed, 2014-08-20 18:39

We don't know much about TrendKite, vendors of PR automation software. But we enjoy the tight, imaginative and no-nonsense writing in its blog. Her... Read more

Thu, 2014-08-14 19:09

Good series ongoing from Christopher Penn at SWMS subscriber SHIFT Communications. Part 3 of the 10-part series is on "The Frankli... Read more

Thu, 2014-08-14 18:59

That's the hed from this piece from the HuffPo. Hat tip to SWMS subscriber The Hoffman Agency.... Read more

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