The New York Times

SWMS Online Facebook Post: The New York Times Insight Lab

The New York Times Insight Lab -- and the Insight Cuts Both Ways

Consider joining the New York Times Insight Lab. It will give you, um, insight into what the New York Times is thinking about, and worried about.
 

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SWMS Tech Edit Spotlight: The New York Times

Tech Edit Spotlight: The New York Times
July 2009
 
It may be under the gun every which way, but who wouldn't want coverage in the New York Times? The NYT wants to be where technology impacts society. That’s the sweet spot. But with more than 1,200 on the edit side, it’s easy to oversimplify. That’s why we delve into the blogs, the weekend Business sections and the multimedia opportunities that await.

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SWMS Profile: Steve Lohr, New York Times

He's been around for a long time and many folks recognize his name, but getting to New York Times reporter Steve Lohr isn't easy. He knows what he wants. Covering IBM and Microsoft takes a fair amount of his time, but there's still room in his beat for enterprise computing and "the economics of technology." Hear him describe what that is -- as well as how PR pros can help him overal
 
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Engadget, Gizmodo Trump the WSJ, NY Times

The Wall Street Journal--New York Times rivalry has spilled into the consumer tech blogosphere, but their real enemy is not one another. It's specialists such as Engadget and Gizmodo, who in covering CES and Macworld showed more imagination, posted more items and inspired more reader feedback than the hallowed New York dailies.

 

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Mon, 2014-06-23 18:59

The founder of Perkett PR launches SeeDepth, a boutique focused on measureme... Read more

Mon, 2014-06-23 18:35

We all remember the Marc Andreessen big idea "software is eating the world." His notion of... Read more

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