The New York Times

SWMS Tech Edit Spotlight: Story Packaging at The New York Times, featuring Matt Richtel

Pulitzer prize-winning New York Times reporter Matt Richtel will discuss how multi-story packages come together, from their shaping with editors to their development with the NYT art department, to their amplification through social media. Richtel has produced several big packages for the NYT -- will your client be part of the next one?

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Tech Edit Spotlight: 2010 Highlights for Q 3 & 4

As we look to 2011, what were the best takeaways -- the very best advice -- given us by tech editors in 2010? This special SWMS Tech Edit Spotlight does the filtering for you -- the most practical, useful PR tips as culled from Q3 & Q4 of our 2010 editorial teleconference archives.
 
 

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Tech Edit Spotlight on 2011 edit trends

December is the time to focus your clients on the 2011 editorial landscape, and how to help journalists against aggregation, curation and one another. We'll split our 30 minutes between b-to-b and b-to-c. We focus on how to build story lines that serve your clients' goals, yet tap into trends that promise page views and reader engagement.   

Audio and webinar playbacks and related links now available:

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Tech Edit Spotlight: Editorial Art Departments

  • Workflow among editors and artists
  • Which story types get access to the artists and which don't
  • Trends in page design and SEO
  • Impact of tablets
  • Tools and forms that presage "graphics self-service" for reporters and editors
Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Tech Edit Spotlight on editorial packaging

This piece that you're pitching... if it runs, what will run alongside it? How will it look on a mobile phone and a tablet? The rise of curation, aggregation and touch screens all have contributed to a renaissance in editorial packaging. With this renaissance comes PR opportunity. Learn about the latest editorial packaging techniques and help your friendlies deliver the engaged readers they're looking for.

Webinar and audio playback files now available:

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Editorial Teleconference - Nick Bilton, Bits, The New York Times

Visualization and storytelling. This was, and remains, good news for PR. What has Nick learned during his first year at Bits? What are his revised goals, and the associated PR opportunities?

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Tech Edit Spotlight: Infographics

Pitching infographics is a great new way to get edit attention.

But there's an art to it. The data must be newsworthy. PR must understand edit workflow. But the payoff can be sweet.

We've studied this topic for a year or more. Here's the state of the art.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Tech Edit Spotlight: contributed content

Shrinking edit staffs have made contributed content more important than ever.

Which outlets publish it? More important, which ones say they do but are becoming overwhelmed with submissions, most of them unacceptable?

Be it a guest blog post or a more formal submission to MSM, there's an emerging art to contributed content. Learn today's tricks and get the visibility your clients expect. 

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Profile: Damon Darlin, technology editor, The New York Times

Damon Darlin, technology editor
The New York Times
October 2009                                                                                                      

Damon Darlin is the envy of many an editor. He’s got some of the best reporters in the business working for him. What he doesn’t control is edit space: he has to sell compelling big-picture ideas to other NYT editors. PR pros should keep this in mind. Darlin competes with the best thinkers in the edit business. In this document Darlin lays out the topics that are important to him, and even more valuably, how he weighs the impact of a given story. Cracking the NYT is never easy, but we hope Damon’s honest comments will make it just a bit easier.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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