Network World

SWMS Profile: Jim Duffy, managing editor, Network World

“The emphasis, really, is on filling the news hole.”

"It’s got to be intriguing and relevant. That’s the key word – relevant. Relevant to our readers. Relevant to what’s going on in the industry today. Relevant to what’s hot in the industry today."

 

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SWMS Profile: Jon Brodkin, senior editor, Network World

Jon Brodkin digs deep on cloud and virtualization and if you're Microsoft or VMware, you already enjoy big coverage. But what about the subtleties of these hot trends? How does a small company break through?

For his Twitter followers, Jon's news sense -- and skepticism -- are legendary. He also has quite a few views about PR.

Audio and webinar playbacks now available.

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SWMS Profile: Keith Shaw, multimedia content editor, IDG

Veteran tech editor Keith Shaw now oversees multimedia for Computerworld and CIO in addition to Network World. Does this mean a triple-dipping opportunity for PR? Keith walks us you through his new responsibilities and point out new tech PR pitching opps. He also discusses what he's learning about production and distribution and speculates on what lies ahead for him and for IDG in 2011.

Audio and webinar playbacks now available:

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SWMS Targets: John Dix, Network World

Network World continues to be a must-pitch title for not just networking products, but IT in general. EIC John Dix has spent a half-hour with us to discuss NWW's edit trajectory for Q3 and Q4, as well as the title's contributed content opportunities. He also reveals how his team works with the IDG News Service as IDG continues to centralize its operations.

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SWMS Tech Edit Spotlight: contributed content

Shrinking edit staffs have made contributed content more important than ever.

Which outlets publish it? More important, which ones say they do but are becoming overwhelmed with submissions, most of them unacceptable?

Be it a guest blog post or a more formal submission to MSM, there's an emerging art to contributed content. Learn today's tricks and get the visibility your clients expect. 

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SWMS Tech Edit Spotlight: 2010 Editorial Preview on B-to-B tech edit

January 2010

The trade publishers are as frustrated as you are. They wish they had more advertising, too. So they’re diversifying, into virtual trade shows, newsletters, face-to-face events… they’re chasing the money. Just like you would.

For PR, that means that you’ll have to do your job in parallel. You’ll pitch reporters and reviewers as you always have. And you’ll stay abreast of all the non-traditional opportunities in b-to-b media, and seize those opps.

Your clients will have to help you. They need to create digital content assets — audio, video, Flash — to get you into this new game.

Below are the edit themes we’re most likely to see this year. Here’s to a successful 2010!

 
 
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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
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