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SWMS Profile: Sarah Perez, reporter, TechCrunch

PR pros simply won't get plainer, more sensible advice than what Sarah Perez is about to give you. It's not spiteful, but she does pose sharp, fundamental questions to PR that deserve thoughtful consideration. She's willing to play, but you need to measure up.

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SWMS Profile: Dylan Tweney, executive editor, VentureBeat

 

VentureBeat is accelerating. A growing staff, expanding beat coverage, a brisk events series. Where will it place in today’s tumultuous tech media landscape?

Executive editor Dylan Tweney takes us for a look under the hood.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Tech Edit Spotlight on 2011 edit trends

December is the time to focus your clients on the 2011 editorial landscape, and how to help journalists against aggregation, curation and one another. We'll split our 30 minutes between b-to-b and b-to-c. We focus on how to build story lines that serve your clients' goals, yet tap into trends that promise page views and reader engagement.   

Audio and webinar playbacks and related links now available:

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Targets: Omar Gallaga, contributor, NPR All Tech Considered

Omar Gallaga is a busy man -- a reporter for the Austin American-Statesman and a contributor to NPR's All Tech Considered. If you're in PR, you know how exciting it is to get two hits with one dialog. Join us and find out what that takes.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Targets: Ben Worthen, The Wall Street Journal

It may not seem that way at first, but read closely and you’ll see that Ben Worthen offered earnest, heartfelt and even useful PR advice.

Ben works in a shop that sells context and early warning. He can’t sell his editors many of the stories he’s already willing to write, let alone the ones you want to pitch him.

Notice what he says about the consolidation and reshaping of the tech industry. That’s what fascinates him.

We suggested to Ben that a big trend was social media functionality showing up in enterprise software. He called that a “one-note” story idea best for the Marketplace section.

Think big with this guy. And think long-term. Oh, and if you find a good lunch spot, let him know about it.

 

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Fri, 2014-10-24 07:04

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed... Read more

Tue, 2014-10-21 08:05

Though he is damn near synonymous with data journalism, Nate Silver is still having a hard time launching FiveThirtyEight at ESPN.... Read more

Thu, 2014-10-09 06:14

... and the headline ended with ...That May Surprise You. A great click-bait technique. Well, the things didn't surprise us and they won't surprise... Read more

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