December is the time to focus your clients on the 2011 editorial landscape, and how to help journalists against aggregation, curation and one another. We'll split our 30 minutes between b-to-b and b-to-c. We focus on how to build story lines that serve your clients' goals, yet tap into trends that promise page views and reader engagement.
Audio and webinar playbacks and related links now available:
It may not seem that way at first, but read closely and you’ll see that Ben Worthen offered earnest, heartfelt and even useful PR advice.
Ben works in a shop that sells context and early warning. He can’t sell his editors many of the stories he’s already willing to write, let alone the ones you want to pitch him.
Notice what he says about the consolidation and reshaping of the tech industry. That’s what fascinates him.
We suggested to Ben that a big trend was social media functionality showing up in enterprise software. He called that a “one-note” story idea best for the Marketplace section.
Think big with this guy. And think long-term. Oh, and if you find a good lunch spot, let him know about it.