InformationWeek

SWMS Tech Edit Spotlight: 2010 Editorial Preview on B-to-B tech edit

January 2010

The trade publishers are as frustrated as you are. They wish they had more advertising, too. So they’re diversifying, into virtual trade shows, newsletters, face-to-face events… they’re chasing the money. Just like you would.

For PR, that means that you’ll have to do your job in parallel. You’ll pitch reporters and reviewers as you always have. And you’ll stay abreast of all the non-traditional opportunities in b-to-b media, and seize those opps.

Your clients will have to help you. They need to create digital content assets — audio, video, Flash — to get you into this new game.

Below are the edit themes we’re most likely to see this year. Here’s to a successful 2010!

 
 
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Profile: Thomas Claburn, InformationWeek

InformationWeek editor-at-large Thomas Claburn lays out his edit vision for 2010. His beat: Google and Microsoft, but there's some security on there, some cloud computing. Since just about every vendor contends with Google and Microsoft in some way, Claburn's views carry weight. Be with us as we learn what he's looking for from tech PR and one year winds down and another begins.
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InformationWeek Analytics Relaunches

Even though it is not an editorial operation, we still pay close attention to InformationWeek Analytics. Two reasons. One, it's a paid-content site, and so are we. And two, there still remains confusion in the industry about what InformationWeek Analytics really is. 

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SWMS Editorial Teleconference - Mike Fratto, Byte and Switch, Network Computing

Mike Fratto
site editor Byte and Switch 
editor, Network Computing
August 2009
 
A tech publication re-launch? Network Computing returned to the scene in Aug. as a digital edition (no print). TechWeb/CMP veteran Mike Fratto oversees NC’s re-emergence and, below, sheds light on how to get coverage.

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A Fatal Flaw in Business Exchange?

Is there a fundamental flaw in Business Exchange, BusinessWeek's community and content-aggregation site? InformationWeek blogger Bob Evans thinks so. In a Jun. 15 blog post, Evans observed that Google News treats any link contributed to Business Exchange as being from BusinessWeek itself.

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Network Computing -- the Digital Edition

Network Computing will publish a digital edition next month, focused on WAN optimization. The digital edition represents a new investment in the NWC brand. No new edit jobs will result; TechWeb will put money into freelance budgets.

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TechWeb Prepares Interop TV

TechWeb will stage live TV programming from Interop next week in Las Vegas. After Tuesday's and Wednesday's keynote, "Interop TV" will broadcast from approximately 10a until the show floor closes. It will operate on Thursday as well, though not as late into the day.

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