The trade publishers are as frustrated as you are. They wish they had more advertising, too. So they’re diversifying, into virtual trade shows, newsletters, face-to-face events… they’re chasing the money. Just like you would.
For PR, that means that you’ll have to do your job in parallel. You’ll pitch reporters and reviewers as you always have. And you’ll stay abreast of all the non-traditional opportunities in b-to-b media, and seize those opps.
Your clients will have to help you. They need to create digital content assets — audio, video, Flash — to get you into this new game.
Below are the edit themes we’re most likely to see this year. Here’s to a successful 2010!
Even though it is not an editorial operation, we still pay close attention to InformationWeek Analytics. Two reasons. One, it's a paid-content site, and so are we. And two, there still remains confusion in the industry about what InformationWeek Analytics really is.
site editor Byte and Switch
editor, Network Computing
A tech publication re-launch? Network Computing returned to the scene in Aug. as a digital edition (no print). TechWeb/CMP veteran Mike Fratto oversees NC’s re-emergence and, below, sheds light on how to get coverage.
Is there a fundamental flaw in Business Exchange, BusinessWeek's community and content-aggregation site? InformationWeek blogger Bob Evans thinks so. In a Jun. 15 blog post, Evans observed that Google News treats any link contributed to Business Exchange as being from BusinessWeek itself.