"I write an awful lot of the headlines," InformationWeek.com editor-in-chief Laurianne McLaughlin says in this week's SWMS Profile. "When you see a funny headline, I have really done my job because not only have I Informed you, I have made you laugh." Laurianne's most important role as she sees it: to be a "trusted advisor" to IT, now in transition as never before.
He writes, edits, manages, travels...
...and "I read everything that comes in by email," Chris says. For your sake as well as his, keep it short, he advises. "We don't need all the facts when we get a pitch." If Chris is interested, he'll follow up.
Few enterprise reporters are more tenured than InformationWeek executive editor Doug Henschen. He's been on the beat, more or less, for two decades. He knew data before it was big. So he's among the most difficult reporters to pitch successfully. Based on our recent SWMS editorial teleconference, here's what PR can bring to Doug's table:
As we reach the midway point of 2010, we thought we'd do something new: replay for you the most important takeaways from the 2010 SWMS editorial teleconferences so far. Hear the audio selections in which leading reporters, editors and bloggers dispense wisdom beyond the usual cliché “Don’t call… email.” We found four consistent themes throughout the first six months of the year: data, SEO, context, and conte
InformationWeek's Charlie Babcock ranks among the industry's most elusive reporters. He's genial and helpful -- if you can reach him. It's the curse of versatility: the more you cover and the better you cover it, the more popular you get with PR. Charlie will be discussing his new book on cloud computing, as well as the kind of service he seeks from PR.
The trade publishers are as frustrated as you are. They wish they had more advertising, too. So they’re diversifying, into virtual trade shows, newsletters, face-to-face events… they’re chasing the money. Just like you would.
For PR, that means that you’ll have to do your job in parallel. You’ll pitch reporters and reviewers as you always have. And you’ll stay abreast of all the non-traditional opportunities in b-to-b media, and seize those opps.
Your clients will have to help you. They need to create digital content assets — audio, video, Flash — to get you into this new game.
Below are the edit themes we’re most likely to see this year. Here’s to a successful 2010!