InformationWeek

Inside Business Insider Headlines

You understand the power of headlines. What makes for a good one? Rread what InformationWeek dot com EIC Laurianne McLaughlin and VentureBeat executive editor Dylan Tweney have to say. You also can learn a lot by scrutinizing the hot online publications. We chose Business Insider. Read more for to learn the effective techniques?  

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Profile: Laurianne McLaughlin, InformationWeek

"I write an awful lot of the headlines," InformationWeek.com editor-in-chief Laurianne McLaughlin says in this week's SWMS Profile. "When you see a funny headline, I have really done my job because not only have I Informed you, I have made you laugh." Laurianne's most important role as she sees it: to be a "trusted advisor" to IT, now in transition as never before.

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Profile: Doug Henschen, InformationWeek

Few enterprise reporters are more tenured than InformationWeek executive editor Doug Henschen. He's been on the beat, more or less, for two decades. He knew data before it was big. So he's among the most difficult reporters to pitch successfully. Based on our recent SWMS editorial teleconference, here's what PR can bring to Doug's table:

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

"What Works?" Tips and Highlights from the first half of 2010

As we reach the midway point of 2010, we thought we'd do something new: replay for you the most important takeaways from the 2010 SWMS editorial teleconferences so far. Hear the audio selections in which leading reporters, editors and bloggers dispense wisdom beyond the usual cliché “Don’t call… email.” We found four consistent themes throughout the first six months of the year: data, SEO, context, and conte

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Profile: Charles Babcock, InformationWeek

InformationWeek's Charlie Babcock ranks among the industry's most elusive reporters. He's genial and helpful -- if you can reach him. It's the curse of versatility: the more you cover and the better you cover it, the more popular you get with PR. Charlie will be discussing his new book on cloud computing, as well as the kind of service he seeks from PR.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Fri, 2014-10-24 07:04

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed... Read more

Tue, 2014-10-21 08:05

Though he is damn near synonymous with data journalism, Nate Silver is still having a hard time launching FiveThirtyEight at ESPN.... Read more

Thu, 2014-10-09 06:14

... and the headline ended with ...That May Surprise You. A great click-bait technique. Well, the things didn't surprise us and they won't surprise... Read more

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