infographics

SWMS Tech Edit Spotlight on 2011 edit trends

December is the time to focus your clients on the 2011 editorial landscape, and how to help journalists against aggregation, curation and one another. We'll split our 30 minutes between b-to-b and b-to-c. We focus on how to build story lines that serve your clients' goals, yet tap into trends that promise page views and reader engagement.   

Audio and webinar playbacks and related links now available:

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SWMS Profile: Tyler Gray, Fast Company

Fast Company remains one of the Tier 1 tech targets for PR. Deputy editor Tyler Gray is a key decision-maker. He also has deep experience in producing the infographics which increasingly populate the magazine and web site. Expect lots of discussion on infogs and how PR can help FC produce its best.
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SWMS Editorial Teleconference - Nick Bilton, Bits, The New York Times

Visualization and storytelling. This was, and remains, good news for PR. What has Nick learned during his first year at Bits? What are his revised goals, and the associated PR opportunities?

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SWMS Alert: FT's "The Connected Business" Debuts Sept. 15

The FT's new b-to-b tech section -- "The Connected Business" -- debuts Sept. 15 in print and online. FT veteran Paul Taylor will edit the section and write a new column on home-office and SMB topics.

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SWMS Tech Edit Spotlight: Infographics

Pitching infographics is a great new way to get edit attention.

But there's an art to it. The data must be newsworthy. PR must understand edit workflow. But the payoff can be sweet.

We've studied this topic for a year or more. Here's the state of the art.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Mon, 2014-06-23 19:24

We spotted this Jun. 17 March Communications post and took it... Read more

Mon, 2014-06-23 18:59

The founder of Perkett PR launches SeeDepth, a boutique focused on measureme... Read more

Mon, 2014-06-23 18:35

We all remember the Marc Andreessen big idea "software is eating the world." His notion of... Read more

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