Tech Edit Spotlight: Tech Video - tools, tactics and tips

Tech Edit Spotlight on Tech Video
September 2009

What exactly is "good" tech video? And could you sell that definition to your clients? This SWMS Tech Edit Spotlight will answer both questions. Trade and business media often don't understand their own intentions with their video efforts, making it difficult for PR pros to pitch ideas. Some edit outlets accept B-roll, but what kind and under what circumstances? And what must clients do to succeed in the video era? You'll be surprised at how easy it can be.

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SWMS Analysis: Why Now for Digital Editions

SWMS Analysis: Why Now for Digital Editions
Monday, July 27, 2009
Gannett next week will offer a digital edition of USAToday that offers exact replicas of the print pages, with the following enhancements:

* embedded videos playable from the newspaper content
* interactive puzzles and games, including Sudoku
* interactive USA Today Snapshot infographics
* a text-to-speech capability that "reads" articles to you

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Tech Publishers Grappling with Social Media


Three leading tech publishers are differing on the roles of social media.

IDG increasingly sees it as a way for tech vendors to generate better marketing content and higher sales. Archrivals TechWeb and TechTarget seem to disagree.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.

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