IDG

SWMS Tech Edit Spotlight: 2010 Editorial Preview on B-to-B tech edit

January 2010

The trade publishers are as frustrated as you are. They wish they had more advertising, too. So they’re diversifying, into virtual trade shows, newsletters, face-to-face events… they’re chasing the money. Just like you would.

For PR, that means that you’ll have to do your job in parallel. You’ll pitch reporters and reviewers as you always have. And you’ll stay abreast of all the non-traditional opportunities in b-to-b media, and seize those opps.

Your clients will have to help you. They need to create digital content assets — audio, video, Flash — to get you into this new game.

Below are the edit themes we’re most likely to see this year. Here’s to a successful 2010!

 
 
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SWMS Editorial Teleconference - Nick Barber, online video producer, IDG News Service

Nick Barber, online video producer

IDG News Service

December 2009
 
He's the IDG "influencer" you probably don't know much about. Yet his work is seen worldwide and gets traction few other IDG journalists can claim. Do you know the kinds of video segments Nick Barber cranks out each week during his "World Tech Update"? Does he accept B-roll? If so, what kinds? Which IDG brands carry his stuff? Get the answer to these questions and much more in this SWMS Editorial Teleconference.
 
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Our Chat with Computerworld EIC Scot Finnie

 We get tired of calling editors only when we want to know which staffers the editor just laid off. It's embarrassing and not very nice, you know? So we caught up with CW EIC Scot Finnie last Friday just to say hi and to ask what's going right, not wrong.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.

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