IDG

SWMS Profile: IDG News Service

James Niccolai runs IDG News Service's West Coast bureau and covers enterprise software and more. While IDG's brands do operate as they wish, they depend on IDGNS to crank out breaking news and to collaborate on big-picture projects. Are you in on those? What are you missing?

IDG's Chief Content Officer and Editorial Director of IDG Enterprise, John Gallant, also joins the teleconference. He talks about special reports and how the IDG News Service complements news gathering at Computerworld, Network World and CIO.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMSTweet: CFOWorld, The Daily, Brian Morrissey & Digiday and more

Here are the latest feeds from @SWMSTweet in case you missed  them:

(Not a member? @SWMSTweet is available for all of our News and Research subscribers. Contact sam @ mediasurvey.com to be included.)

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Profile: Jon Brodkin, senior editor, Network World

Jon Brodkin digs deep on cloud and virtualization and if you're Microsoft or VMware, you already enjoy big coverage. But what about the subtleties of these hot trends? How does a small company break through?

For his Twitter followers, Jon's news sense -- and skepticism -- are legendary. He also has quite a few views about PR.

Audio and webinar playbacks now available.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Tech Edit Spotlight on 2011 edit trends

December is the time to focus your clients on the 2011 editorial landscape, and how to help journalists against aggregation, curation and one another. We'll split our 30 minutes between b-to-b and b-to-c. We focus on how to build story lines that serve your clients' goals, yet tap into trends that promise page views and reader engagement.   

Audio and webinar playbacks and related links now available:

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Tech Edit Spotlight: Editorial Art Departments

  • Workflow among editors and artists
  • Which story types get access to the artists and which don't
  • Trends in page design and SEO
  • Impact of tablets
  • Tools and forms that presage "graphics self-service" for reporters and editors
Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Profile: Keith Shaw, multimedia content editor, IDG

Veteran tech editor Keith Shaw now oversees multimedia for Computerworld and CIO in addition to Network World. Does this mean a triple-dipping opportunity for PR? Keith walks us you through his new responsibilities and point out new tech PR pitching opps. He also discusses what he's learning about production and distribution and speculates on what lies ahead for him and for IDG in 2011.

Audio and webinar playbacks now available:

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Tech Edit Spotlight: Vendor Content: Animations, guerilla video, and more

Many vendors produce good tech content.

But what exactly is "good" vendor content?

Does it need to be as good as "editorial" content? Which vendors do the best job of producing vendor content -- and what did that content actually accomplish? We'll answer those questions and more in this special SWMS Tech Edit Spotlight.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
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