Adam loves access to powerful people and isn’t the least bit intimidated by them. Fortune still delivers it. PR pros long have struggled with Adam. When you read these notes, you’ll see why. That said, Adam respects PR more than he ever has. Perhaps he’s listening after all.
SWMS Analysis: Publishers are Software Companies
Thursday, August 20, 2009
Publishers are software companies. We don't often think of them that way. Increasingly we should, because where a publisher's software development goes, editorial opportunity follows.
We know you're busy but consider budgeting time to play with the following:
Stephanie Mehta, technology editor
Once a Fortune reporter and now its tech news boss, Stephanie Mehta brings terrific balance to her post. Stephanie spent 2006 and 2007 as Fortune's international editor, immersing herself in the global perspective. Now she concentrates on the U.S. tech scene and manages reporters, bloggers and Fortune's fast-growing video operations. You’ll find Stephanie incredibly candid, clear and refreshing in the following interview. She really does want to help.
SWMS Analysis: Why Now for Digital Editions
Monday, July 27, 2009
Gannett next week will offer a digital edition of USAToday that offers exact replicas of the print pages, with the following enhancements:
* embedded videos playable from the newspaper content
* interactive puzzles and games, including Sudoku
* interactive USA Today Snapshot infographics
* a text-to-speech capability that "reads" articles to you