Fortune

SWMS Targets: Storytelling with Adam Lashinsky

Journalists pay lip service to the value of storytelling, but precious few practice it anymore. That's why Fortune senior editor at large Adam Lashinsky has agreed to conduct a 30-minute  storytelling workshop with us. He'll be deconstructing three articles and two videos, discussing everything from how they came about to difficulties encountered to outcomes. Do NOT miss this session.

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SWMs Research and Insight: Top IT, BI and Open Source Trends in coverage

General Trends
 
Overall, to capture some of the b-to-b vibes from the "bottom up," we'd suggest visiting IT community sites such as 
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SWMS Teleconferences: 2009 Highlights

From our SWMS Editorial Teleconference Series:
 
As 2009 draws to a close, here are some of this year's best takeaways from the SWMS Editorial Teleconference Series. We learn a lot from the editors each year and hope you do, too.
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SWMS Editorial Teleconference: Adam Lashinsky, Fortune

Adam loves access to powerful people and isn’t the least bit intimidated by them. Fortune still delivers it. PR pros long have struggled with Adam. When you read these notes, you’ll see why. That said, Adam respects PR more than he ever has. Perhaps he’s listening after all.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Mon, 2014-07-28 19:01

No agency wants to tell the client this. But March PR's Meredith L. Eaton may have found... Read more

Thu, 2014-07-24 20:47

Maybe sometimes, argues Chris Conway of CHEN PR, an SWMS subscriber.... Read more

Tue, 2014-07-22 10:31

The Guardian gives their New Yorker colleagues a thumbs-up on their new redesign and paywall. This might be a good... Read more

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