Journalists pay lip service to the value of storytelling, but precious few practice it anymore. That's why Fortune senior editor at large Adam Lashinsky has agreed to conduct a 30-minute storytelling workshop with us. He'll be deconstructing three articles and two videos, discussing everything from how they came about to difficulties encountered to outcomes. Do NOT miss this session.
Adam loves access to powerful people and isn’t the least bit intimidated by them. Fortune still delivers it. PR pros long have struggled with Adam. When you read these notes, you’ll see why. That said, Adam respects PR more than he ever has. Perhaps he’s listening after all.
SWMS Analysis: Publishers are Software Companies
Thursday, August 20, 2009
Publishers are software companies. We don't often think of them that way. Increasingly we should, because where a publisher's software development goes, editorial opportunity follows.
We know you're busy but consider budgeting time to play with the following:
Stephanie Mehta, technology editor
Once a Fortune reporter and now its tech news boss, Stephanie Mehta brings terrific balance to her post. Stephanie spent 2006 and 2007 as Fortune's international editor, immersing herself in the global perspective. Now she concentrates on the U.S. tech scene and manages reporters, bloggers and Fortune's fast-growing video operations. You’ll find Stephanie incredibly candid, clear and refreshing in the following interview. She really does want to help.