Fortune

SWMSTweet this week: Fortune’s themes, Klint Finley, Mass Relevance and more…

@SWMSTweet this week: Fortune’s themes, Klint Finley – journanalyst, get to know know Mass Relevance and more…

Fortune next year will do something that drastically affects PR people.

AdWeek wrote about it: bit.ly/qRvrUo

Fortune figured out that it sells more advertising when it offers theme issues... like "The Fortune 500" issue, for example... big and fat.

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SWMS Tweet: The latest feed

 
In our latest update from @SWMSTweet and SWMS Online on Facebook:
Fortune, Forbes, Time, Technologizer, WaPo, Techweb, The Wall Street Journal, Wired, Demand Media, Business Insider, tablets, paywalls, crowdsourcing and more.

 

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Targets: Storytelling with Adam Lashinsky

Journalists pay lip service to the value of storytelling, but precious few practice it anymore. That's why Fortune senior editor at large Adam Lashinsky has agreed to conduct a 30-minute  storytelling workshop with us. He'll be deconstructing three articles and two videos, discussing everything from how they came about to difficulties encountered to outcomes. Do NOT miss this session.

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