@SWMSTweet this week: Fortune’s themes, Klint Finley – journanalyst, get to know know Mass Relevance and more…
Fortune next year will do something that drastically affects PR people.
AdWeek wrote about it: bit.ly/qRvrUo
Fortune figured out that it sells more advertising when it offers theme issues... like "The Fortune 500" issue, for example... big and fat.
Journalists pay lip service to the value of storytelling, but precious few practice it anymore. That's why Fortune senior editor at large Adam Lashinsky has agreed to conduct a 30-minute storytelling workshop with us. He'll be deconstructing three articles and two videos, discussing everything from how they came about to difficulties encountered to outcomes. Do NOT miss this session.