Fortune

Profile: Chanelle Bessette, Fortune

Chanelle Bessette is into month seven and blooming as an SF-based Fortune reporter. "I really appreciate it when PR people think big, with big names and bold ideas," she says. "Interesting backstories are great -- though b-to-c is easier than b-to-b" because executive names are more recognized and their products are easier to use.

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Profile: JP Mangalindan, Fortune Magazine

Fortune writer JP Mangalindan is a versatile guy. He's got at least one Fortune cover story under his belt. Next month he'll embark on a long-form feature on how technology is transforming an industry he declined to identify for us. But mostly, JP writes a few pieces per week for Fortune.com and he's open to your pitches.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS: Forbes Freelancer Anders Finger-Wags Fortune

George Anders writes Forbes cover stories. He also writes critiques of Fortune cover stories. He did one last November.  And he did another one this month: "What Fortune Didn't Tell You In Its LinkedIn Cover Story."

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SWMS: Who's Up and Who's Down on the Techmeme Leaderboard

Which well-known tech titles are on the rise? Which are falling? What are the hot new sites? A great way to find out is to analyze the Techmeme Leaderboard, a list of 100 tech web sites compiled by Silicon Valley entrepreneur Gabe Rivera and his team.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Fresh tips from contributed content chiefs; LinkedIn's "My Best Career Mistake"

Placing contributed content is never easy. A Publicity Club of New York luncheon panel last week reminded us why.

"The best submissions," explained Business Insider managing editor Jessica Liebmann, "have a ton of voice, are counter-intuitive, argue a point no one else is arguing, and are written in the tone of our site. The piece needs to be conversational -- how would you tell a friend about whatever you're talking about?"

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Fri, 2014-08-22 09:45

The Awl's Matt Buchanan has some great sources inside the New York Times. Here's a must-read on how Suzanne Spector backed into the top job. The so... Read more

Wed, 2014-08-20 18:39

We don't know much about TrendKite, vendors of PR automation software. But we enjoy the tight, imaginative and no-nonsense writing in its blog. Her... Read more

Thu, 2014-08-14 19:09

Good series ongoing from Christopher Penn at SWMS subscriber SHIFT Communications. Part 3 of the 10-part series is on "The Frankli... Read more

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