Fortune

Profile: Michal Lev-Ram, Fortune

It's been years since Fortune senior writer Michal Lev-Ram was paid to walk trade show floors, head back to the hotel room and click the keys. She still writes and remains pitchable. But it's best to think of modern Michal as a businesswoman and a brand unto herself. She's fresh off co-chairing last month's Fortune Most Powerful Women, Next Gen conference; there will be another this year and she's recruiting speakers for it. 

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Tier 1 Pitching Secrets

We've never seen PR pros more pressured to deliver "Tier 1" business coverage than we did this year. Not to pander, but we know how difficult this can be: clients rarely give you what you need. Often, though -- and as we see in the skyrocketing number of SWMS valet requests -- PR pros often spend too much time finding targets for an idea that's weak in the first place.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Profile: Jon Fortt, CNBC

Few reporters understand PR and journalism equally well. Jon Fortt is one of them. That doesn't necessarily make him easier to pitch. But in this era of unprecedented PR-newsmaker hostility, it does make Jon something of an inspiration. Jon understands PR so well in part because the biggest part of his job is to interview some of the most well-trained, on-message CEOs in the world.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Pitch Opp: Fortune's Data Sheet

Fortune this month launched Data Sheet, a daily enterprise tech newsletter authored by freelancer Heather Clancy. Data Sheet's content is curated from around the web, not just from Fortune. It's the third in a growing family of Fortune's newsletters, joining Term Sheet and Broadsheet, which launched in July.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Young Journalists to Watch

PR pros always ask, how can I build better relationships with senior editors? One way is, always be thinking about who's good in journalism. We'd like to suggest a few names of folks who are young and on the rise, not too expensive salary-wise and plum to hire. Who's on your list?

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Young Journalists to Watch

PR pros always ask, how can I build better relationships with senior editors? One way is, always be thinking about who's good in journalism. We'd like to suggest a few names of folks who are young and on the rise, not too expensive salary-wise and plum to hire. Who's on your list?

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Profile: Chanelle Bessette, Fortune

Chanelle Bessette is into month seven and blooming as an SF-based Fortune reporter. "I really appreciate it when PR people think big, with big names and bold ideas," she says. "Interesting backstories are great -- though b-to-c is easier than b-to-b" because executive names are more recognized and their products are easier to use.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Profile: JP Mangalindan, Fortune Magazine

Fortune writer JP Mangalindan is a versatile guy. He's got at least one Fortune cover story under his belt. Next month he'll embark on a long-form feature on how technology is transforming an industry he declined to identify for us. But mostly, JP writes a few pieces per week for Fortune.com and he's open to your pitches.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Wed, 2014-10-01 12:49

In her biweekly newsletter Snappington Post, our longtime subscriber Cheryl Snapp pointed to a Fast Company article advising job a... Read more

Sun, 2014-08-24 16:07

It's a tabletop tech demo event on Oct. 16 in NY. It starts at 4p exclusively for media, and at 7p opens to the public. Details... Read more

Fri, 2014-08-22 09:45

The Awl's Matt Buchanan has some great sources inside the New York Times. Here's a must-read on how Suzanne Spector backed into the top job. The so... Read more

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