Perhaps the most respected tech publication in the industry has the highest bounce rate, the smallest number of page views per visit and the lowest time on site among all major rivals. Which is it? SimilarWeb can tell you, for free. Founded seven years ago this month, SimilarWeb data can reveal dozens of criteria that can help shape your pitch strategies.
To glimpse the future of publishing, don't study publishing. Study LinkedIn, which year after year shows what smart editors can build in a data sandbox. In 2015 LinkedIn committed itself to a series of quarterly lists, showcasing up-and-comers whose thoughts and achievements provably resonate.
This has been a big and busy week for Derrick Harris. The attorney and Thai boxer -- also known as tech media's most authoritative big data reporter -- has new roles as "content lead" for the Structure Conference series, which re-emerges in November, and as a senior writer for Fortune covering big data, data analytics and artificial intelligence.
Is the tech narrative endangered? Lately we've cased the web for the kinds of stories we used to see everywhere -- the 600-to-800 word news story about a tech company claiming to have built something better, cheaper or faster, or otherwise out to change the world. We found far fewer than we expected, even where they once were abundant.
Perhaps you saw an AdWeek article this week stating that Fortune was expanding its contributed content operations. Hold your horses. It's fundamentally true, but not anywhere near the scale the article may have implied. "We're ramping up the volume, but in a limited way," Fortune.com editor Mark Gongloff said today.
Fortune has transcended last year's chaos in which parent Time Inc. finally split from Time Warner and top editors Andrew Serwer and Stephanie Mehta suddenly left. Under first-year editor Alan Murray, Fortune is now, among other things, a high-velocity tech news shop. In March it published more than 500 tech stories; April's totals easily topped that.
We spent this week on the road and will spend three weeks on it next month, meeting with subscribers to tackle their toughest coverage challenges. Today we share some of the challenges we discussed this week in the suburbs of Indianapolis, Philadelphia and Washington DC -- along with our advice on how to deliver the goods. [To protect confidentiality, no agency or client names are mentioned.]
But before we get to that...
Speaker-placement opportunity is unfolding at Bloomberg and Fortune. Having scrapped its "Next Big Thing" event brand, Bloomberg is hard at work on the debut of the Bloomberg Technology Conference, set for June 15-16 in San Francisco. Steering the ship is Bloomberg LIVE editor Stephanie Mehta, a 14-year veteran of archrival Fortune and a former architect of Fortune face-to-face events.