Financial Times

2016: Software Steers the Ship

In 2016, PR pros will pitch highly instrumented organizations where journalists double as audience development pros. The headlines and articles they write -- and how they write them -- will be shaped by what worked before. Next year, ask every friendly you have about the analytics and workflow software in place in their shop, and how it affects how they work and the choices they make.

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Six Tier 1 Video Producers Talk Pitching

Not so long ago, if you wanted to place a client in a business video, you'd email a producer you happened to know. If you had a decent story to tell and your client was good on camera, odds are you'd get the hit. Somewhere along the line, "web video" became "web broadcasting" -- and everything changed. 

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Here's an FT Analysis Your Clients Absolutely Must Read

FT west coast editor Richard Waters and correspondent Hannah Kuchler collaborated this week on a 2,000-word news analysis you and your clients absolutely have to read. Why? Because it's a model for the contributed content that gatekeepers want to receive from you. The topic, as Richard described it for us: "how collaboration/productivity services are evolving and converging... and what some of the big players and some of the more interesting start-ups are up to."

 

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Tech Edit Spotlight: 2010 Highlights for Q 3 & 4

As we look to 2011, what were the best takeaways -- the very best advice -- given us by tech editors in 2010? This special SWMS Tech Edit Spotlight does the filtering for you -- the most practical, useful PR tips as culled from Q3 & Q4 of our 2010 editorial teleconference archives.
 
 

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SWMS Tech Edit Spotlight: Editorial Art Departments

  • Workflow among editors and artists
  • Which story types get access to the artists and which don't
  • Trends in page design and SEO
  • Impact of tablets
  • Tools and forms that presage "graphics self-service" for reporters and editors
Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.

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Thu, 2014-08-14 18:31

Like you, we saw a crapload of recent keystrokes dedicated to Robin Williams. Not that he didn't deserve it, of course. Here's... Read more

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Content marketing mavens are abuzz about an eBook from Lee Odden and Joe Pulizzi.... Read more

Mon, 2014-07-28 19:01

No agency wants to tell the client this. But March PR's Meredith L. Eaton may have found... Read more

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