Financial Times

SWMS Alert: FT's "The Connected Business" Debuts Sept. 15

The FT's new b-to-b tech section -- "The Connected Business" -- debuts Sept. 15 in print and online. FT veteran Paul Taylor will edit the section and write a new column on home-office and SMB topics.

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SWMS Editorial Teleconference - David Gelles, The Financial Times

Meet David Gelles, reporter for the Financial Times. He's fast becoming the social media maven at an increasingly forward-thinking FT.

PLUS --Bonus audio from FT interactive editor Rob Minto on their evolving visual edit process.
 

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Fastest, Slowest Tech Edit Sites

If you enjoy quick-to-load tech edit web sites, you'll want to experience PCWorld.com, PCMag.com and CNET.com.

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SWMS Editorial Teleconference: Paul Taylor, Financial Times

Paul Taylor, consumer tech columnist
The Financial Times
May 2009

He may not have the name recognition of a Mossberg or Pogue, but the FT's Paul Taylor has broader global reach. His work comes across as personal but not egomaniacal. He builds his columns around reader mail. So why isn't Paul's name a household one? His work resides behind a pay wall. He also spends time tracking the telecom beat, so his attention is divided and blogs less than his consumer tech edit colleagues. Nonetheless, you'll see in our notes below that Paul Taylor belongs on your A-list.

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Peter Whitehead, Financial Times

Peter Whitehead, digital business editor
Financial Times
July 2007

 

FT Readership

Circ U.S: 150K; Global: 450K to 500K, catering to a "niche, dedicated and active audience."

Digital Business

Digital Business is FT's regular supplement on information technology. Published with the global edition 16 times a year, Peter describes it as a "chance for FT to dig deeper into a subject that is vital to a large number of our business readers." The focus is not the technology itself but on "IT as used by business… to make money, save money, stay out of jail, those sorts of things." There is an associated podcast published a week before each print issue, and extra material published online as well.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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