Fast Company

SWMS Tech Edit Spotlight: 2010 Highlights for Q 3 & 4

As we look to 2011, what were the best takeaways -- the very best advice -- given us by tech editors in 2010? This special SWMS Tech Edit Spotlight does the filtering for you -- the most practical, useful PR tips as culled from Q3 & Q4 of our 2010 editorial teleconference archives.
 
 

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SWMS Tech Edit Spotlight on 2011 edit trends

December is the time to focus your clients on the 2011 editorial landscape, and how to help journalists against aggregation, curation and one another. We'll split our 30 minutes between b-to-b and b-to-c. We focus on how to build story lines that serve your clients' goals, yet tap into trends that promise page views and reader engagement.   

Audio and webinar playbacks and related links now available:

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Profile: E.B. Boyd, Silicon Valley reporter, Fast Company

E.B. is Fast Company's newest editorial staffer, hired to patrol Silicon Valley for the most innovative tech startups. E.B. is an accomplished student of media and communications, frequently attending Bay Area meetups and symposia.

She's empathetic to PR when approached personally and with genuine respect for a publication's readers. Now is the time to build a relationship with E.B., before all of Silicon Valley discovers her. 

Audio and webinar playback files now available:

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Tech Edit Spotlight: Editorial Art Departments

  • Workflow among editors and artists
  • Which story types get access to the artists and which don't
  • Trends in page design and SEO
  • Impact of tablets
  • Tools and forms that presage "graphics self-service" for reporters and editors
Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Profile: Tyler Gray, Fast Company

Fast Company remains one of the Tier 1 tech targets for PR. Deputy editor Tyler Gray is a key decision-maker. He also has deep experience in producing the infographics which increasingly populate the magazine and web site. Expect lots of discussion on infogs and how PR can help FC produce its best.
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SWMS Tech Edit Spotlight: Infographics

Pitching infographics is a great new way to get edit attention.

But there's an art to it. The data must be newsworthy. PR must understand edit workflow. But the payoff can be sweet.

We've studied this topic for a year or more. Here's the state of the art.

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SWMS Coverage Analysis: TechCrunch50, Part 1

SWMS Coverage Analysis: TechCrunch50, Part 1
Wednesday, September 16, 2009
 
How many media members will cover your event if you let 'em in free?

If you're TechCrunch, about one-third of them. Thirty-nine of 118 working media members posted at least one item from the two-day start-up showcase which concluded last night in San Francisco. We culled our research from TechCrunch's official media list.

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SWMS Editorial Teleconference: Michael Fitzgerald, freelancer

Michael Fitzgerald
Freelancer
June 2009

Thoughtful and articulate, Michael Fitzgerald is a kind of journalist that journalism cannot survive without. He is a storyteller, who ties together disparate elements to engage and entertain a casual reader. As a freelancer, Michael did well in 2008. But publications keep missing their ad page forecasts, and editors are starting to accumulate pieces that they've purchased but have no room to run -- at least in print. PR pros have a vested interest in heeding Michael's words and helping him -- and all storytellers -- to be successful.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.

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We don't know much about TrendKite, vendors of PR automation software. But we enjoy the tight, imaginative and no-nonsense writing in its blog. Her... Read more

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