eWeek

SWMS Tech Edit Spotlight: 2010 Editorial Preview on B-to-B tech edit

January 2010

The trade publishers are as frustrated as you are. They wish they had more advertising, too. So they’re diversifying, into virtual trade shows, newsletters, face-to-face events… they’re chasing the money. Just like you would.

For PR, that means that you’ll have to do your job in parallel. You’ll pitch reporters and reviewers as you always have. And you’ll stay abreast of all the non-traditional opportunities in b-to-b media, and seize those opps.

Your clients will have to help you. They need to create digital content assets — audio, video, Flash — to get you into this new game.

Below are the edit themes we’re most likely to see this year. Here’s to a successful 2010!

 
 
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TechWeb Prepares Interop TV

TechWeb will stage live TV programming from Interop next week in Las Vegas. After Tuesday's and Wednesday's keynote, "Interop TV" will broadcast from approximately 10a until the show floor closes. It will operate on Thursday as well, though not as late into the day.

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Fastest, Slowest Tech Edit Sites

If you enjoy quick-to-load tech edit web sites, you'll want to experience PCWorld.com, PCMag.com and CNET.com.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
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