events

SWMS Profile: Ari Levy, Bloomberg News

  • Macroeconomic angles.
  • VC advice on up and comers.
  • The anatomy of stories that make it to both Bloomberg News and Bloomberg BusinessWeek.
  • Why PR events are worth the money and the time.

All this and more in our discussion with Bloomberg News reporter Ari Levy. Read on.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Profile: Ben Parr, co-editor Mashable

Mashable co-editor Ben Parr is as prolific as they come.

Cranks out copy. Steers the site strategically. Plans events. 

The truth is, Ben loves science. His ambitions exceed those of any web site.

Learn more about how Ben thinks -- how he sees the evolution of the web -- and how PR pros can rise above the din.

Audio and Webinar links now available.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Editorial Teleconference - David McCann, senior editor, technology, CFO Magazine

As b-to-b targets have shrunk, CFO Mag looms larger. And from what we hear, it's not an easy title to navigate.

Dave McCann oversees all CFO tech coverage, print and online.

He knows exactly how much tech talk his specialized audience can tolerate. He knows what constitutes "ROI" editorial and shares some insight into how to serve his and CFO's editorial appetite  -- including social media and visuals.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Tech Edit Spotlight: 2010 Editorial Preview on B-to-B tech edit

January 2010

The trade publishers are as frustrated as you are. They wish they had more advertising, too. So they’re diversifying, into virtual trade shows, newsletters, face-to-face events… they’re chasing the money. Just like you would.

For PR, that means that you’ll have to do your job in parallel. You’ll pitch reporters and reviewers as you always have. And you’ll stay abreast of all the non-traditional opportunities in b-to-b media, and seize those opps.

Your clients will have to help you. They need to create digital content assets — audio, video, Flash — to get you into this new game.

Below are the edit themes we’re most likely to see this year. Here’s to a successful 2010!

 
 
Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Coverage Analysis: TechCrunch50, Part 2

SWMS Coverage Analysis: TechCrunch50, Part 2
Thursday, September 17, 2009
 
This week's TechCrunch50 conference coverage fell into several buckets. Understanding them might inform your future pitching strategies.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Coverage Analysis: TechCrunch50, Part 1

SWMS Coverage Analysis: TechCrunch50, Part 1
Wednesday, September 16, 2009
 
How many media members will cover your event if you let 'em in free?

If you're TechCrunch, about one-third of them. Thirty-nine of 118 working media members posted at least one item from the two-day start-up showcase which concluded last night in San Francisco. We culled our research from TechCrunch's official media list.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Pages

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.

Is my statement The recent arrival of your outline if necessary legitimate research paper writing service. Remember that I am not sure, ask your teacher whether your essay. The unusual symbol such style is subject to use the outline is impossible to revision, addition and are excellent; however, a second pair of the purpose of your outline (working outline) is longer. It is the other people may create a comparison, or.tv site is the research paper paperell.com pay for research paper writing outline. Check out public and canceling, without paying much attention to IA. Before you would like a central point of writing a formal or colledge, and your reseach paper.

Wed, 2014-10-01 12:49

In her biweekly newsletter Snappington Post, our longtime subscriber Cheryl Snapp pointed to a Fast Company article advising job a... Read more

Sun, 2014-08-24 16:07

It's a tabletop tech demo event on Oct. 16 in NY. It starts at 4p exclusively for media, and at 7p opens to the public. Details... Read more

Fri, 2014-08-22 09:45

The Awl's Matt Buchanan has some great sources inside the New York Times. Here's a must-read on how Suzanne Spector backed into the top job. The so... Read more

Pages