The Economist

Publishers are Software Companies

Publishers are software companies. We don't often think of them that way. Increasingly we should,

because where a publisher's software development goes, editorial opportunity follows.
We know you're busy but consider budgeting time to play with the following:

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Andreas Kluth, Economist

Andreas Kluth, technology correspondent
The Economist
November 2006


Welcome to my week

  • "My office is wherever I am. I'm a one-man show. I'm my own tech support, admin, everything." (Add to that a dad and a teacher at Berkeley - so evenings and weekends are usually out for meetings.)
  • The Economist is "officially a newspaper" so "I try to react to news."
  • "My weekly rhythm is determined by the London time zone," which means he wakes up a day behind and his deadlines come a day sooner. It's "kind of a nightmare."
  • Monday morning PST, the day in London is already over, edit decisions are already made, and he has until "literally Tuesday night" to file. This means he's often writing a week ahead.
  • Tight deadlines mean anything he's shown in advance -- something to happen on Wednesday or Thursday -- is automatically put off until the following week. "If you wait till Wednesday or Thursday, I cannot really react."
  • The average workday puts about "300 e-mails, not counting the Viagra spam," into his inbox. "Of those, there are probably ten unbelievably important ones." The others are PR e-mails.
Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.


Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
Thu, 2014-10-09 06:14

... and the headline ended with ...That May Surprise You. A great click-bait technique. Well, the things didn't surprise us and they won't surprise... Read more

Wed, 2014-10-01 12:49

In her biweekly newsletter Snappington Post, our longtime subscriber Cheryl Snapp pointed to a Fast Company article advising job a... Read more

Sun, 2014-08-24 16:07

It's a tabletop tech demo event on Oct. 16 in NY. It starts at 4p exclusively for media, and at 7p opens to the public. Details... Read more