The Economist

SWMSTweet: The BrainYard, TechWeb on the iPad, the Economist, and more

Here's what you might have missed on @SWMSTweet last week....

  • The Brainyard & social business
  • TechWeb iPad app update from @dberlind
  • Tips on pitching the Economist
  • & more
Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Tech Edit Spotlight: The Economist

After all these years, divining the path to coverage in The Economist never gets any easier.

Most PR agencies think their clients aren't of interest to such a prestigious title.

Not so.

 As the editors there might say, “Bollocks!” If your clients truly innovate, or if they’re led by iconoclastic, imaginative executives, PR pros must pursue The Economist. Our PDF lays out the road map for 2010. What’s new with this seemingly ancient magazine? A new emphasis on video and reader engagement.

 
We've seen PLM covered. Start-up execs like any other. The context is all-important. We share what we learn from our 2010 interviews with those anonymous Economist reporters and editors.
 
No by-lines? No problem. We name names. Read on.

 

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Fri, 2014-10-24 07:04

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed... Read more

Tue, 2014-10-21 08:05

Though he is damn near synonymous with data journalism, Nate Silver is still having a hard time launching FiveThirtyEight at ESPN.... Read more

Thu, 2014-10-09 06:14

... and the headline ended with ...That May Surprise You. A great click-bait technique. Well, the things didn't surprise us and they won't surprise... Read more

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