data visualization

New Book: 'Good Charts,' From HBR's Scott Berinato

We've all heard the expression "show me, don't tell me." At least in the workplace, that became just a bit easier last week with the publication of "Good Charts," a book written by Harvard Business Review senior editor Scott Berinato.

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SWMS Tech Edit Spotlight: Data Journalism

Got data? Of course you do. Can you use it as a pitch tool? Sure you can. It won't be easy, at least to start. But it will be worth it in the end.

In which month are LinkedIn members most often promoted? During which month should you ask for a raise?

Would you read articles like these?

We've seen the rise of infographics. We are also beginning to see the end of their novelty. 

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SWMS Tech Edit Spotlight: "What Makes a Good Infographic?"

Now that infographics are everywhere, what makes for a good one?

  • Color?
  • Typography?
  • Structure?

What makes an infog viral? Column Five Media co-founders Jason Lankow and Ross Crooks join us to look at a wide selection of infographics, discuss design and implementation.

Included in this post:

Audio, webinar and iPad playback files, as well as transcripts from both the SWMS Tech Edit Spotlight AND the follow-up Friday Morning Offsite with subscriber Q & A with ColumnFive's Ross Crooks and Sam Whitmore.

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Profile: Ben Parr, co-editor Mashable

Mashable co-editor Ben Parr is as prolific as they come.

Cranks out copy. Steers the site strategically. Plans events. 

The truth is, Ben loves science. His ambitions exceed those of any web site.

Learn more about how Ben thinks -- how he sees the evolution of the web -- and how PR pros can rise above the din.

Audio and Webinar links now available.

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SWMS Tech Edit Spotlight: The Economist

After all these years, divining the path to coverage in The Economist never gets any easier.

Most PR agencies think their clients aren't of interest to such a prestigious title.

Not so.

 As the editors there might say, “Bollocks!” If your clients truly innovate, or if they’re led by iconoclastic, imaginative executives, PR pros must pursue The Economist. Our PDF lays out the road map for 2010. What’s new with this seemingly ancient magazine? A new emphasis on video and reader engagement.

 
We've seen PLM covered. Start-up execs like any other. The context is all-important. We share what we learn from our 2010 interviews with those anonymous Economist reporters and editors.
 
No by-lines? No problem. We name names. Read on.

 

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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