data

SWMS Tech Edit Spotlight: Data Journalism

Got data? Of course you do. Can you use it as a pitch tool? Sure you can. It won't be easy, at least to start. But it will be worth it in the end.

In which month are LinkedIn members most often promoted? During which month should you ask for a raise?

Would you read articles like these?

We've seen the rise of infographics. We are also beginning to see the end of their novelty. 

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SWMSTweet: Data journalism is on the horizon: notes from O'Reilly's Strata Summit.

Prepare now: data journalism and "the new short form" isn't far away. Our report from days 1 and 2 from the O'Reilly's Strata Summit.

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SWMS Targets: Julia Angwin, senior technology editor, Wall Street Journal

With big changes to Digits and a new daily video to discuss, Wall Street Journal senior technology editor Julia Angwin makes a return appearance on the SWMS editorial teleconference series. Angwin blogs infrequently and appears occasionally on Digits video. But she manages a team of crack bloggers who produce many Digits posts as well as the product analysis video series called Worth It?

Julia also teases with information about a coming database journalism project and the importance of thinking visually while working on story ideas.

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SWMS Tech Edit Spotlight: Social Media Measurement Tools

Analytics-driven listening tools aren’t new. Biz360 was out there ten years ago. So was Cymfony. These tools are truly one of those decade-long overnight-success stories.

SWMS analyzed a handful of tools and discovered that they are the sound of one hand clapping. To get full value from the time and money invested, you really need to pay extra for a human analyst to (a) help you make sense of the data, and (b) set objectives that deliver you the results you want.
 
We also illustrate another pitfall: how to avoid building silos that prevent a company from collaborating across departments.
 

Are SMM tools worth it?

Yes, they are... if managed properly

 

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Profile: Charles Babcock, InformationWeek

InformationWeek's Charlie Babcock ranks among the industry's most elusive reporters. He's genial and helpful -- if you can reach him. It's the curse of versatility: the more you cover and the better you cover it, the more popular you get with PR. Charlie will be discussing his new book on cloud computing, as well as the kind of service he seeks from PR.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
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Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 05:56

Mark has written about PR several times, with a positive POV. He... Read more

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