coverage analysis

SWMS Analysis: Spotting 2010 Edit Themes

It's time to consider 2010 edit themes and the role your clients can play in big-picture coverage.

Take a look at yesterday's controversial WSJ piece on the death of e-mail. There certainly is no "news" per se; Jessica E. Vascellaro simply spots what she believes is fundamental change in the status quo.

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SWMS Coverage Analysis: TechCrunch50, Part 2

SWMS Coverage Analysis: TechCrunch50, Part 2
Thursday, September 17, 2009
 
This week's TechCrunch50 conference coverage fell into several buckets. Understanding them might inform your future pitching strategies.

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SWMS Coverage Analysis: TechCrunch50, Part 1

SWMS Coverage Analysis: TechCrunch50, Part 1
Wednesday, September 16, 2009
 
How many media members will cover your event if you let 'em in free?

If you're TechCrunch, about one-third of them. Thirty-nine of 118 working media members posted at least one item from the two-day start-up showcase which concluded last night in San Francisco. We culled our research from TechCrunch's official media list.

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SWMS Analysis: NYT Long-Form Takeaways

SWMS Analysis: NYT Long-Form Takeaways
Friday, August 28, 2009
 
What makes for a successful long-form story in a world of Tweets and posts?

"As search engines begin to incorporate more and more opinion data into their results, the distinction between fact and opinion may start blurring to the point where, as David Byrne once put it, 'facts all come with points of view.'" -- Alex Wright, NY Times, Aug. 23.
 

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Tue, 2014-10-28 05:03

Our friend Sean Mills at Bite sent us this Twitter conversation begun by Anil Dash and joined by Kevin Ro... Read more

Fri, 2014-10-24 07:04

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed... Read more

Tue, 2014-10-21 08:05

Though he is damn near synonymous with data journalism, Nate Silver is still having a hard time launching FiveThirtyEight at ESPN.... Read more

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