contributed content

SWMS Friday Morning Offsite: Contributing content to SMB sites

Contributing Content to SMB Sites

Wouldn't it be great to place all of your marketing content in SMB sites such as Amex OPEN FORUM, AllBusiness.com and the rest? We've been talking to the gatekeepers and we're happy to say there might be a way.

Special Guest: Fredric Paul, AllBusiness.com

plus audio interview highlights from our conversation with

Scott Roen, AMEX OPEN Forum

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Profile: Chris Preimesberger, eWeek

Few reporters are savvier -- and friendlier to PR -- than eWeek's Chris Preimesberger. Join us as we learn how eWeek has reshaped its agenda in the face of shrinking staff and heightened competition, and what Chris's priorities are - specifically storage and Big Data - as we approach the backstretch of 2011.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Profile: Eric Savitz, SF Bureau Chief, Forbes

Eric Savitz has settled in as Forbes's new SF bureau chief. How is he distinguishing Forbes from its competition?

Does Forbes's new focus on curation and crowdsourcing affect its definition of news?

Eric has empathy for PR and will provide practical insights for you.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Profile: Laurianne McLaughlin, online managing editor, CIO.com

Laurianne McLaughlin doesn't write as much as she used to but has gained influence, as home page editor at CIO.com and custodian of the virtualization and cloud computing "drill down" sections.

CIO is a tough nut to crack but less so if you've got some chops in social media and clients who can hook you up with front-line IT pros. Laurianne's biggest job: to differentiate CIO's coverage.

Can you help her?

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Alert: FT's "The Connected Business" Debuts Sept. 15

The FT's new b-to-b tech section -- "The Connected Business" -- debuts Sept. 15 in print and online. FT veteran Paul Taylor will edit the section and write a new column on home-office and SMB topics.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Editorial Teleconference - Eric Hellweg, editor, HarvardBusinessReview.org

When you think of C-title tech edit destinations, does Harvard Business Review come to mind? It should. Join us as executive editor Eric Hellweg walks us through the many changes he's overseen at the title since his SWMS appearance last year. It's hard to think of a better site to reach senior executives across so many different industries.

 

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Targets: John Dix, Network World

Network World continues to be a must-pitch title for not just networking products, but IT in general. EIC John Dix has spent a half-hour with us to discuss NWW's edit trajectory for Q3 and Q4, as well as the title's contributed content opportunities. He also reveals how his team works with the IDG News Service as IDG continues to centralize its operations.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Tech Edit Spotlight: USA Today

Getting coverage in USA Today isn't easy -- even for the biggest tech vendors. There are some side doors, however. We explore the publications tech coverage in print and online, its rising presence in social media, and how you can crack the code. Featured: audio clips from a fresh interview with senior editor Jon Swartz and insight from online tech editor Michelle Kessler. 

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Targets: Nick Wingfield, The Wall Street Journal

Nick Wingfield ranks among the most respected WSJ tech reporters. Nick has thoughts to share about the ingredients of WSJ stories, what constitutes "news" to him, and how WSJ's outlook is evolving overall. He also has more than a decade of experience fielding unsolicited pitches and tells us he wants to discuss what works for him and what doesn't.  

 

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Research and Insight: B to B Contributed Content Options

B to B Contributed Content options – Strictly for thought leadership, wide industry views. Pitch ideas strong enough to start conversations.
 
Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Pages

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Tue, 2014-07-22 09:53

As seen in Medium: Sharethrough bought billboards in San Francisco to promote this week's Native Advertising Summit.  We've seen some... Read more

Tue, 2014-07-22 09:48

Produced in conjunction with the Business Marketing Association and the Online Marketing Institute, a Forrester Research... Read more

Mon, 2014-06-23 19:40

We've been hearing a lot of good things about Tomaz Tunguz, a Redpoint Ventures partner and one of the more thoughtful VC bloggers... Read more

Pages