Any experienced content marketer has battled the lawyers at one point or another. What are their no-no's? At last month's Skyword Forward symposium in Boston, we asked around for what the latest legal no-no's are these days.
While B2C content marketing is set to explode next year, B2B content marketing isn't -- and the divide seems to be widening. In this week's two-article SWMS special report, we look at trends in each and how they might affect PR agencies and tech brands in 2016.
As an intermediary between publishers who crave traffic and content creators who crave an audience, Outbrain stands to benefit from the content boom more than any other single company. Hoping to improve the quality of brand content everywhere, Outbrain just published "An A-Z Guide to Brand Publishing," an e-book containing wisdom you'll appreciate and want to use in your own roles as storyteller and facilitator.
Content Marketing World ended last night in Cleveland. You probably didn't go. But hashtags are a wonderful thing.