consumerization of IT

SWMS Profile: Sarah Perez, reporter, TechCrunch

PR pros simply won't get plainer, more sensible advice than what Sarah Perez is about to give you. It's not spiteful, but she does pose sharp, fundamental questions to PR that deserve thoughtful consideration. She's willing to play, but you need to measure up.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.

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