Computerworld

SWMS Analysis: Twitter Analysis Our Way

It's easy to follow an influencer on Twitter. But don't stop there. Who provides the biggest audience when others reply to that influencer or re-Tweet their material? Even better is to know who a given influencer replies to. That could lead you to entirely new influencers.

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SWMS Teleconferences: 2009 Highlights

From our SWMS Editorial Teleconference Series:
 
As 2009 draws to a close, here are some of this year's best takeaways from the SWMS Editorial Teleconference Series. We learn a lot from the editors each year and hope you do, too.
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SWMS Editorial Teleconference: Preston Gralla, Computerworld

SWMS Editorial Teleconference
Preston Gralla, contributing editor
Computerworld
November 2009

Preston Gralla is a no-nonsense, straightforward guy. He ran PC Week’s first copy desk and never wastes a word. So when pitching him — either for Computerworld or PC World — have your dream headline in mind. Don’t expect him to run with it as is. But he will salute you for approaching the headline with such reverence. Though he’s known as a “Windows” blogger, Preston will consider reviewing products other than from Microsoft. Just be sure they’re not too complex: Preston works out of his home and his set-up is limited.

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Our Chat with Computerworld EIC Scot Finnie

 We get tired of calling editors only when we want to know which staffers the editor just laid off. It's embarrassing and not very nice, you know? So we caught up with CW EIC Scot Finnie last Friday just to say hi and to ask what's going right, not wrong.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.

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