client expectation management

SWMS Insights: Managing Client Expectations

The following is the SWMS Guide to Client Expectation Management. It's designed for tech PR pros who must deal with unrealistic expectations of clients who want high-profile business title coverage -- and want it immediately.

While most of this advice is 2006 vintage, it is just as applicable today.

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SWMS Editorial Teleconference: Stephanie Mehta, technology editor, Fortune

Stephanie Mehta, technology editor
Fortune
July 2009
 
Once a Fortune reporter and now its tech news boss, Stephanie Mehta brings terrific balance to her post. Stephanie spent 2006 and 2007 as Fortune's international editor, immersing herself in the global perspective. Now she concentrates on the U.S. tech scene and manages reporters, bloggers and Fortune's fast-growing video operations. You’ll find Stephanie incredibly candid, clear and refreshing in the following interview. She really does want to help.
 

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