CBS

SWMS Cheat Sheet: 2018 Broadcast Producers

-- Updated Jan. 25, 2018 -- "We want broadcast in 2018!" Are you hearing that? The clients so rarely understand how difficult it is land a segment, let alone whom to pitch in the first place. Current as of Jan. 2018, here's a list of bookers and producers for a dozen of the biggest network and syndicated shows. The big names.

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CBS Small Business Pulse

SMB edit got a boost this month with the launch of a site produced by an unlikely source -- CBS. Called CBS Small Business Pulse or Pulse for short, the site is a roll-up of SMB-related content produced by CBS Local, a division of CBS Radio. Also contributing content are CBS News, CBS Interactive (CNET, ZDNet, TechRepublic) and CBS-owned Simon & Schuster.

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SWMS Tech Edit Spotlight: Product Launches - with BONUS Content!

Planning a launch? The client expects big things. Probably too big. With a bit of imagination, you can deliver good results even when the usual suspects take a pass, but what constitutes success in today's media environment?

We heard from:  
  • Fritz Nelson -  TechWeb
  • Dylan Tweney - Wired.com
  • Charles Cooper  - CBSNews.com
  • David Spark  - Spark Media Solutions
  • Colin Crook  - Voce Communications
  • Leigh Anne Varney  - veteran indie PR pro
 
 
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Tech Edit Spotlight: Tech Video - tools, tactics and tips

Tech Edit Spotlight on Tech Video
September 2009

What exactly is "good" tech video? And could you sell that definition to your clients? This SWMS Tech Edit Spotlight will answer both questions. Trade and business media often don't understand their own intentions with their video efforts, making it difficult for PR pros to pitch ideas. Some edit outlets accept B-roll, but what kind and under what circumstances? And what must clients do to succeed in the video era? You'll be surprised at how easy it can be.

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Natali Del Conte, CNET/CBS

Natali Del Conte, Senior Editor
CNET TV / CBS The Early Show
July 2008
 
 
Natali del Conte hit the big time this spring when CBS bought CNET Networks. A regular  contributor to the CBS Early Show and guest commentator on Fox News, CNBC and many other TV outlets. Her showcase work is her daily videocast -- called Loaded -- for CNET TV. Natali is every bit a journalist and drives her own decision-making about what airs. Listen in to an influencer who, even with all her accomplishments, is only now just getting started.
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Larry Magid, CBS Radio

Larry Magid, broadcast journalist
CBS, freelance
January 2008
 
Wide and varied distribution Larry's words are available to 400 affiliates and 28 million listeners from CBS – though it’s “not the clipping power of the New York Times,” he says. The CBS Radio components are... Briefs - short clips -- 10 or 20 seconds -- for the CBS hourly news at the top of every hour and/or in the newscast. These are offered to affiliates.
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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
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