BusinessWeek

publication

Tech Edit Spotlight: Tech Video - tools, tactics and tips

Tech Edit Spotlight on Tech Video
September 2009

What exactly is "good" tech video? And could you sell that definition to your clients? This SWMS Tech Edit Spotlight will answer both questions. Trade and business media often don't understand their own intentions with their video efforts, making it difficult for PR pros to pitch ideas. Some edit outlets accept B-roll, but what kind and under what circumstances? And what must clients do to succeed in the video era? You'll be surprised at how easy it can be.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Coverage Analysis: TechCrunch50, Part 1

SWMS Coverage Analysis: TechCrunch50, Part 1
Wednesday, September 16, 2009
 
How many media members will cover your event if you let 'em in free?

If you're TechCrunch, about one-third of them. Thirty-nine of 118 working media members posted at least one item from the two-day start-up showcase which concluded last night in San Francisco. We culled our research from TechCrunch's official media list.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Reporter's Notebook: Ohlhorst, TechWeb, BusinessWeek

SWMS Reporter's Notebook: Ohlhorst, TechWeb, BusinessWeek
Monday, August 17, 2009
 
 
Former CMP and Ziff Davis Media editor Frank Ohlhorst is preparing to launch Channel Tech Center, a new edit-driven site serving resellers.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Pages

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Tue, 2014-10-28 05:03

Our friend Sean Mills at Bite sent us this Twitter conversation begun by Anil Dash and joined by Kevin Ro... Read more

Fri, 2014-10-24 07:04

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed... Read more

Tue, 2014-10-21 08:05

Though he is damn near synonymous with data journalism, Nate Silver is still having a hard time launching FiveThirtyEight at ESPN.... Read more

Pages