A veteran of Ladies Home Journal, Forbes Woman and Entrepreneur, Jenna Goudreau has built a career in service journalism.
Part 2 of our Tech Edit Spotlight on Contributed Content
Analysis will include:
Placing contributed content is never easy. A Publicity Club of New York luncheon panel last week reminded us why.
"The best submissions," explained Business Insider managing editor Jessica Liebmann, "have a ton of voice, are counter-intuitive, argue a point no one else is arguing, and are written in the tone of our site. The piece needs to be conversational -- how would you tell a friend about whatever you're talking about?"
OTT on the rise? Will Bezos + Business Insider = events? Going to SXSW V2V? and much more...
The price of fairness and accuracy is silence on the moral issues.
Remember this when you pitch editors on thought leadership. At least on this subject, opportunity lies in community.
Top themes from 2012, social media tools to know, why you should be up to speed on native advertising, and more.
The latest from @SWMSTweet:
