Business Insider

SWMS Tech Edit Spotlight: Contributed Content - Analysis

Part 2 of our Tech Edit Spotlight on Contributed Content

Analysis will include: 

  • More story formats
  • Our complete raw data table, broken down by article title, topic, author, goal and page views/shares
  • Important decision makers you'll want to get to know
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Fresh tips from contributed content chiefs; LinkedIn's "My Best Career Mistake"

Placing contributed content is never easy. A Publicity Club of New York luncheon panel last week reminded us why.

"The best submissions," explained Business Insider managing editor Jessica Liebmann, "have a ton of voice, are counter-intuitive, argue a point no one else is arguing, and are written in the tone of our site. The piece needs to be conversational -- how would you tell a friend about whatever you're talking about?"

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SWMS: Covering Sexual Harassment Has Proved Challenging for Media Brands

The price of fairness and accuracy is silence on the moral issues.

Remember this when you pitch editors on thought leadership. At least on this subject, opportunity lies in community.

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SWMS Tech Edit Spotlight: Editorial Art Departments

  • Workflow among editors and artists
  • Which story types get access to the artists and which don't
  • Trends in page design and SEO
  • Impact of tablets
  • Tools and forms that presage "graphics self-service" for reporters and editors
Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Tweet: The latest feed

 
In our latest update from @SWMSTweet and SWMS Online on Facebook:
Fortune, Forbes, Time, Technologizer, WaPo, Techweb, The Wall Street Journal, Wired, Demand Media, Business Insider, tablets, paywalls, crowdsourcing and more.

 

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.

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Wed, 2014-08-20 18:39

We don't know much about TrendKite, vendors of PR automation software. But we enjoy the tight, imaginative and no-nonsense writing in its blog. Her... Read more

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Good series ongoing from Christopher Penn at SWMS subscriber SHIFT Communications. Part 3 of the 10-part series is on "The Frankli... Read more

Thu, 2014-08-14 18:59

That's the hed from this piece from the HuffPo. Hat tip to SWMS subscriber The Hoffman Agency.... Read more

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