Business Insider

Notes from the Field, May 15, 2015

[Learned lots this week in meetings with editors and subscribers. Here are this week's notes from the field. Hope you enjoy. Please let us know if you like this format and how we can make it better.] 

First, the newsy stuff. Business Insider is close to launching a consumer tech publication that will offer news, reviews and analysis with the 'tude we have come to expect from BI.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Tech Edit Spotlight Pt. 1: Financial Services

Clouds, smartphones and wearables have transformed the world of financial services. Banks and brokerages battle crowdfunded lenders and robo advisors, using M&A, partnerships, FUD and every other weapon available. “Financial services companies are at the center of the tension between productivity and innovation and security and compliance,” Box CEO Aaron Levie told TechCrunch's Ron Miller.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Profile: Carmel DeAmicis to Re/code

Just as the Andreessen Horowitz SxSW party was winding down, Carmel DeAmicis walked into the room, spotted Re/code co-founder Kara Swisher, walked up to her and introduced herself. Kara pounced. "I know who you are," she said. "I can't talk now... but have you ever considered Re/code?" Recalls Carmel: "I was in final negotiations with Business Insider... but Kara stole me away at the last minute with her Kara power."

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SWMS Profile: Julie Bort, Business Insider

More than a few PR pros complain that Business Insider enterprise editor Julie Bort is tough to pitch. A veteran of LAN Times, VARBusiness and Network World, Julie has been around the track. Early in her career she also worked for PR Newswire -- so she knows all about your key messages.

 

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Tier 1 Pitching Secrets

We've never seen PR pros more pressured to deliver "Tier 1" business coverage than we did this year. Not to pander, but we know how difficult this can be: clients rarely give you what you need. Often, though -- and as we see in the skyrocketing number of SWMS valet requests -- PR pros often spend too much time finding targets for an idea that's weak in the first place.

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Profile: Rebecca Borison, Business Insider

Now's the time to get to know Rebecca Borison. She graduated only 14 months ago from the University of Pennsylvania and now is a front-line tech reporter at Business Insider. She rewrites competitors' articles from time to time, but also uncovers stories of her own and does it well.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Young Journalists to Watch

PR pros always ask, how can I build better relationships with senior editors? One way is, always be thinking about who's good in journalism. We'd like to suggest a few names of folks who are young and on the rise, not too expensive salary-wise and plum to hire. Who's on your list?

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Young Journalists to Watch

PR pros always ask, how can I build better relationships with senior editors? One way is, always be thinking about who's good in journalism. We'd like to suggest a few names of folks who are young and on the rise, not too expensive salary-wise and plum to hire. Who's on your list?

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Inside Business Insider Headlines

You understand the power of headlines. What makes for a good one? Rread what InformationWeek dot com EIC Laurianne McLaughlin and VentureBeat executive editor Dylan Tweney have to say. You also can learn a lot by scrutinizing the hot online publications. We chose Business Insider. Read more for to learn the effective techniques?  

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.

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Fri, 2014-10-24 07:04

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed... Read more

Tue, 2014-10-21 08:05

Though he is damn near synonymous with data journalism, Nate Silver is still having a hard time launching FiveThirtyEight at ESPN.... Read more

Thu, 2014-10-09 06:14

... and the headline ended with ...That May Surprise You. A great click-bait technique. Well, the things didn't surprise us and they won't surprise... Read more

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