It's easy to follow an influencer on Twitter. But don't stop there. Who provides the biggest audience when others reply to that influencer or re-Tweet their material? Even better is to know who a given influencer replies to. That could lead you to entirely new influencers.
Surviving and thriving at Bloomberg's BusinessWeek is veteran reporter Peter Burrows.
Join us as Peter discusses the kinds of pieces he's aiming to write in 2010, whether they differ from those he wrote for McGraw-Hill, whether Bloomberg BusinessWeek's print priorities have changed with the addition of Bloomberg's journalists, and how tech PR pros can make Peter's job just a little bit easier.