Bloomberg Businessweek

SWMS Analysis: Twitter Analysis Our Way

It's easy to follow an influencer on Twitter. But don't stop there. Who provides the biggest audience when others reply to that influencer or re-Tweet their material? Even better is to know who a given influencer replies to. That could lead you to entirely new influencers.

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SWMS Targets: Peter Burrows, Bloomberg BusinessWeek

 Surviving and thriving at Bloomberg's BusinessWeek is veteran reporter Peter Burrows.

Join us as Peter discusses the kinds of pieces he's aiming to write in 2010, whether they differ from those he wrote for McGraw-Hill, whether Bloomberg BusinessWeek's print priorities have changed with the addition of Bloomberg's journalists, and how tech PR pros can make Peter's job just a little bit easier.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Thu, 2014-08-14 18:59

That's the hed from this piece from the HuffPo. Hat tip to SWMS subscriber The Hoffman Agency.... Read more

Thu, 2014-08-14 18:31

Like you, we saw a crapload of recent keystrokes dedicated to Robin Williams. Not that he didn't deserve it, of course. Here's... Read more

Mon, 2014-08-04 06:58

Content marketing mavens are abuzz about an eBook from Lee Odden and Joe Pulizzi.... Read more

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