Watch for TouchCast

Former TechCrunch co-editor Erick Schonfeld is the executive producer of IDG's DEMO conference, but he also happens to be the co-founder of TouchCast, a fast-rising interactive video platform company. TouchCast lets video producers embed clickable elements -- such as a photo, a web page or even another video -- within the video frame itself. Think of it as picture-within-picture web video.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.


Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
Sun, 2015-05-24 15:07

It stands for Free Software-Enabled Marketplace. Zenefits and Contently are two examples; the genre is coming on strong. Tomasz Tunguz... Read more

Mon, 2015-03-09 09:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 05:56

Mark has written about PR several times, with a positive POV. He... Read more